The Business Case for Web Accessibility

Doing the right thing should always be enough. In our previous post, Accessibility Matters when Designing Analytics Experiences, we discussed designing analytics for inclusion, creating experiences that welcome everyone — these are values that benefit society, reflect our shared humanity, and move the world in the right direction. 

But in a business environment, purpose and principles often intersect with practical realities. No matter how well-intentioned, efforts still need to align with goals, metrics, and the bottom line. In this post, we’ll discuss how accessibility can lead to:

• increased market share

• a strengthened brand

• an acceleration in sales and growth

• risk reduction

When we understand how accessibility supports business growth and creates real business value, it becomes easier to make it a priority, not just because we should, but because it works.

Accessibility allows you to stand out on principles and product quality

In the crowded B2B and B2B2B analytics space, most vendors compete on features, speed, or price. But accessibility offers a different kind of advantage—one rooted in values, user experience, and long-term brand strength. It’s still a competitive edge in industries where few peers have invested meaningfully.

Accessibility becomes part of your value proposition—something that resonates with leadership and stakeholders across the organization. Leading in this space positions your brand as an inclusive, forward-thinking partner, reinforcing your alignment with the values of inclusion, equality, and social good. 

Vendors that prioritize accessibility are seen as lower risk and higher value, particularly when products are customer-facing or widely deployed. This positions your brand as more than just a tool provider—it signals that you’re a forward-thinking, inclusive partner.

Accessibility is fast becoming table stakes in enterprise deals

Accessibility is quickly becoming a requirement, not a nice-to-have. As organizations weigh vendors, accessibility audits are now part of InfoSec reviews and RFPs, alongside SOC2 and GDPR.

And buyers are increasingly requesting VPATs (Voluntary Product Accessibility Templates) and WCAG conformance statements. If your analytics tool can’t meet those standards, you may be disqualified early in the sales process. 

For vendors targeting public sector and enterprise contracts, accessibility certifications can be the deciding factor in competitive bids or multi-year contracts. Accessible platforms are easier to sell into regulated sectors like government, finance, healthcare, and education. 

Proactive compliance shows regulators and partners that your business is future-ready for evolving regulations and shifts your role from “just another vendor” to a strategic partner. 

Being accessibility-ready can shorten sales cycles, avoid late-stage deal blockers, and give sales teams a clear advantage when accessibility can be the deciding factor in competitive vendor evaluations.

Accessibility fuels adoption, retention, and long-term growth

Whether your analytics tool is used in-house or delivered downstream to your clients’ customers, accessibility unlocks broader adoption. Your clients serve diverse workforces — including employees with disabilities — and rely on analytics to drive decisions across departments, roles, and functions. But if your platform isn’t accessible, it excludes key users and limits value.

Roughly 16% of the global population lives with a disability, and many of your customers' employees do too. Once users are inside the platform, accessibility becomes essential to product success. Accessible design ensures that your product works for everyone, driving full organizational adoption, maximizing license usage, and improving functionality for all users — not just those with disabilities.

Accessible tools are more intuitive, more consistent, and easier to use, which leads to better onboarding, higher engagement, and greater satisfaction. These outcomes drive retention, create champions within client organizations, and open the door for account growth and expansion.

Reducing risk isn’t just smart—it’s financially rewarding

Without accessibility, both your company and your customers are exposed to serious legal, operational, and reputational risks. In 2024 alone, UsableNet reported over 4,000 ADA-related lawsuits targeting digital properties, with 2,400 filed in federal courts and 1,600 more at the state level. Settlements for these cases typically range from $5,000 to $20,000, not including legal fees or the broader cost to reputation.

Accessible products reduce the likelihood of lawsuits or public complaints, particularly important for white-labeled or embedded analytics tools that may be deployed downstream in regulated industries.

Investing in accessibility not only helps fulfill legal obligations under regulations like the Americans with Disabilities Act (ADA), Section 508, and the European Accessibility Act (EAA), but also places businesses in stronger positions to prevent these risks from materializing.

Making the investment can have ongoing financial benefits for some organizations. While affordable solutions are available for businesses of all sizes, accessibility investments — both online and offline — can add up over the course of a year. To encourage compliance with the ADA, the U.S. government offers an annual tax credit to support and reward businesses that invest in accessibility improvements, including "web accessibility solutions or tools that optimize websites"

The ADA was designed to adapt to the evolving digital landscape and now applies to websites, requiring accessibility in the online space. As a result, businesses that invest in accessible websites are eligible for the ADA tax credit. Refer to the Tax Incentives for Improving Accessibility Fact Sheet and the IRS website for tax credit facts and eligibility. 

Disclosure: We are not tax professionals, and this content is not intended to provide tax, legal, or accounting advice. For guidance specific to your situation, please consult with a qualified tax advisor or financial professional.

Accessibility isn’t just about doing the right thing—it’s a strategic investment that delivers measurable business value

From mitigating risk and unlocking new markets to strengthening your brand and accelerating growth, the ROI of accessibility is clear:

• Position your brand as more than just a tool provider and turn accessibility into a revenue driver, not just a requirement

• Unlock growth in regulated sectors like government, finance, and healthcare, and win more deals by meeting procurement and compliance standards

• Lower legal risk tied to non-compliance and future-proof your platform as accessibility becomes a baseline expectation

• Open up expansion opportunities by investing in accessible products for diverse users and workforces

  
  

Whether you're aiming to grow, protect, or differentiate your product, accessibility delivers on all fronts. If you're interested in learning how to make your Sisense dashboards more accessible, reach out to us! The QBeeQ Accessibility App allows Sisense customers to deliver accessible dashboards, no code changes required. With AI-powered enhancements like screen reader compatibility, full keyboard navigation, and one-click user profiles, users can customize their experience based on visual, motor, or cognitive needs. It’s seamless, fast, and won’t slow down your dashboards.

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Blog images provided by https://binbiriz.com/en/blog/digital-accessibility-web-accessibility-everyone, https://www.wrangle.io/post/how-to-conduct-a-vendor-security-review