When your data moves across multiple stages, teams, or systems, it becomes harder to see the full picture. Marketing funnels, financial allocations, operational workflows, and user journeys often span dozens of touchpoints. Traditional bar charts and line graphs show totals and trends, but they rarely reveal how one stage directly influences the next. As a result, critical insights — like where customers drop off, where budgets are absorbed, or which channels drive the highest-value outcomes — remain hidden in plain sight.
The Sankey Diagram brings structure and clarity to complex, multi-step data by visualizing how quantities flow from one point to another. Whether you’re tracking website traffic from source to conversion, mapping revenue streams across product lines, analyzing energy consumption, or monitoring process inputs and outputs, this visualization makes relationships instantly understandable. It transforms disconnected data points into a cohesive story, helping teams see not just what is happening, but how and why it’s happening.
Sankey Diagram Key Features:
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Multi-layer configuration that lets you define flow stages by simply adding fields in the data panel
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Sequential value mapping applies multiple value fields across specific layer transitions, including settings to limit displayed items and automatically group remaining entries into an “Other” category
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Adjustable node radius for clear visual hierarchy and emphasis with optional node grouping to simplify complex datasets and improve readability
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Customizable last-layer label positioning, horizontal offset and width for precise layout control, with automatic truncation
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Advanced customization through editable config.js settings for tooltip styling, font size, weight, and color control
The Sankey Diagram is built to empower decision-makers at every level to understand performance in context. Instead of reviewing disconnected reports, teams can see how channels contribute to revenue, how users progress through experiences, how budgets are distributed, and where inefficiencies occur.
By embedding this visualization directly into your dashboard, you transform complex data into a clear, actionable narrative enabling faster insights, stronger storytelling, and smarter business decisions.